Play on A rock?
Watch from B rock?
Everyone loves a great scene. Whether it’s in a video, show, or online learning. How do we choose the best words to fit the action?
Who better than to present the Play button text challenge than Ben Barone-Nugent from Netflix (during Yuval Keshtcher’s 7/9/20 UX Writing Hub presentation)?
Here’s a notable audience submission: Tell me a story. As Ben noted this is compelling, but perhaps not a great fit for documentaries….?
While working on video templates and creation at Pearson, we often discussed the term watch. Play is associated with childhood fun; watch is associated with observing over a period of time. My own bias is for watch. Play is the action that lets me do what I want: watch. Why not be direct?
Tell me what you think: I’ve marked three A | B tests:
- In each A | B scenario, which do you choose?
- Which is the best experience out of all six options?
Considerations from a UX writing standpoint
- Grade level: Keep it at Grade 5 or lower whenever possible
- Tone: Strive for fun and upbeat, but realize this might be a documentary or learning experience that is not fun
- Personalize: Convey a personalized message, to the extent possible
- Brevity: Make the words add dimension to a well-known icon
- Voice: Active
- Competitors: Compare and contrast
- Personality: Engage and encourage